FightBack Manifesto

Together, we commit to acting for the long-term, moving beyond legislation periods or profit-and-loss-reviews by setting long term incentives and using digital entrepreneurship to harness existing assets.

Our purpose

Together, we commit to acting for the long-term, moving beyond legislation periods or profit-and-loss-reviews by setting long term incentives and using digital entrepreneurship to harness existing assets.

Our system is ill-equipped

to confront the massive challenges we are facing in our increasingly interdependent world. We are too reliant on ineffective and wasteful linear models. COVID-19 is just an example that we need to provide more efficient and equal healthcare at scale. At the same time, we are facing an impending climate crisis with consequences on an unprecedented scale.

We call for collaboration to
combine and utilise our
mutual assets

in the form of physical business assets, time, network, creativity, entrepreneurial mindsets, or a combination of them. Through collaboration, we can transform industries, moving away from a take-make-and-dispose model to become regenerative, sustainable, effective and resilient.

We pledge

to overcome market boundaries, to collaborate across private, public, and non-profit sectors, and to harness our existing assets with an entrepreneurial mindset. We are committed to using the UN Sustainable Development Goals and the Paris Climate Agreement as our North Star as we create a new normal based on sustainable, regenerative and inclusive models that unlock new value.

We are leaders

in corporations, governments, NGO’s, impactful start-ups, and academics who believe that global challenges are also a window of opportunity to scale new digital business rapidly. We thrive to enable action and impact. We break existing siloes and harness a wide range of innovative forces with an entrepreneurial mindset. We foster a community to exchange best practices beyond sectors and industries. Together we are a community that creates effective responses to the world’s most pressing issues.

We are forward thinking leaders striving to create an impact…

Eva Kaili

Member,
European Parliament

Ralf Belusa

Managing Director,
Hapag Lloyd Ag

Oliver Schoeller

CEO,
Gothaer Allgemeine

Rita McGrath

Management Professor,
Columbia Business School

Lawrence Leuschner

CEO and Co-Founder,
Tier Mobility

Ivanka Visnjic

Professor,
Esade Business School

Geoffrey Parker

Professor,
Dartmouth College

Anna Alex

Co-Founder and CCO,
Planetly

Alain Uyttenhoven

CEO,
Toyota Deutschland GmbH

Daniel Nathrath

Co-Founder and CEO,
Ada Health

Andreas Kunze

Founder and CEO,
Konux

Dmitriy Aksyonov

Chairman of the Board,
RDI Group

Sangeet Paul Choudary

Platform Economist
and Strategist

Andreas Rickert

Founder and CEO,
Phineo

Michael G. Jacobides

Professor,
London Business School

Sascha Pallenberg

Head of Digital Transformation,
Daimler AG

Anne Berner

Former Minister of Transport,
Finland

Plamen Russev

Founder,
Webit.Foundation

Lionel Paillet

Advisor, previously GM,
Nest, Apple

Gerard Grech

CEO,
Tech Nation

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