FightBack Manifesto

Together, we commit to acting for the long-term, moving beyond legislation periods or profit-and-loss-reviews by setting long term incentives and using digital entrepreneurship to harness existing assets.

Our purpose

Together, we commit to acting for the long-term, moving beyond legislation periods or profit-and-loss-reviews by setting long term incentives and using digital entrepreneurship to harness existing assets.

Our system is ill-equipped

to confront the massive challenges we are facing in our increasingly interdependent world. We are too reliant on ineffective and wasteful linear models. COVID-19 is just an example that we need to provide more efficient and equal healthcare at scale. At the same time, we are facing an impending climate crisis with consequences on an unprecedented scale.

We call for collaboration to
combine and utilise our
mutual assets

in the form of physical business assets, time, network, creativity, entrepreneurial mindsets, or a combination of them. Through collaboration, we can transform industries, moving away from a take-make-and-dispose model to become regenerative, sustainable, effective and resilient.

We pledge

to overcome market boundaries, to collaborate across private, public, and non-profit sectors, and to harness our existing assets with an entrepreneurial mindset. We are committed to using the UN Sustainable Development Goals and the Paris Climate Agreement as our North Star as we create a new normal based on sustainable, regenerative and inclusive models that unlock new value.

We are leaders

in corporations, governments, NGO’s, impactful start-ups, and academics who believe that global challenges are also a window of opportunity to scale new digital business rapidly. We thrive to enable action and impact. We break existing siloes and harness a wide range of innovative forces with an entrepreneurial mindset. We foster a community to exchange best practices beyond sectors and industries. Together we are a community that creates effective responses to the world’s most pressing issues.

We are forward thinking leaders striving to create an impact…

Eva Kaili
Member,
European Parliament
Ralf Belusa
Managing Director,
Hapag Lloyd Ag
Oliver Schoeller
CEO,
Gothaer Allgemeine
Rita McGrath
Management Professor,
Columbia Business School
Lawrence Leuschner
CEO and Co-Founder,
Tier Mobility
Ivanka Visnjic
Professor,
Esade Business School
Geoffrey Parker
Professor,
Dartmouth College
Anna Alex
Co-Founder and CCO,
Planetly
Alain Uyttenhoven  
CEO,
Toyota Deutschland GmbH
Daniel Nathrath
Co-Founder and CEO,
Ada Health
Andreas Kunze
Founder and CEO,
Konux
Dmitriy Aksyonov
Chairman of the Board,
RDI Group
Sangeet Paul Choudary
Platform Economist
and Strategist
Andreas Rickert
Founder and CEO,
Phineo
Michael G. Jacobides
Professor,
London Business School
Sascha Pallenberg
Head of Digital Transformation,
Daimler AG
Anne Berner
Former Minister of Transport,
Finland
Plamen Russev
Founder,
Webit.Foundation
Lionel Paillet
Advisor, previously GM,
Nest, Apple
Gerard Grech
CEO,
Tech Nation
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